Sustainability Isn't a Trade-Off.It's the Competitive Advantage.
A curated index of businesses proving that doing good is actually doing business better—with the numbers to back it up.
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Browse allHow Toast Ale Proves Waste Can Become Premium Product
This UK brewery turns surplus bread from bakeries into award-winning craft beer, reducing food waste while replacing expensive malted barley with a free ingredient.
MUD Jeans: The Netflix of Denim
A Dutch denim brand proving you can look good without owning anything—they lease jeans and turn old pairs into new ones in a fully circular model.
Patagonia: The Company That Told You Not to Buy Its Jacket
An outdoor apparel company that repairs 100,000+ items yearly for free, runs anti-consumption ads, and gave away the entire company to fight climate change.
Greyston Bakery: We Don't Hire People to Bake Brownies
The bakery that supplies Ben & Jerry's brownies pioneered Open Hiring—no interviews, no background checks, no resumes. Just show up ready to work.
Sanergy: Turning Human Waste Into Fertilizer and Animal Feed
Three MIT graduates built East Africa's largest organic waste recycling facility by solving Kenya's sanitation crisis—converting toilet waste into fertilizer and insect protein.
Natura: Making Standing Forests Worth More Than Cutting Them Down
Brazil's largest cosmetics company sources 44 bio-ingredients from the Amazon by partnering with 7,000+ families who earn more from harvesting seeds than from logging.
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