Browse Stories
Discover sustainable business success stories and find inspiration for your next venture.
Patagonia: The Company That Told You Not to Buy Its Jacket
An outdoor apparel company that repairs 100,000+ items yearly for free, runs anti-consumption ads, and gave away the entire company to fight climate change.
Natura: Making Standing Forests Worth More Than Cutting Them Down
Brazil's largest cosmetics company sources 44 bio-ingredients from the Amazon by partnering with 7,000+ families who earn more from harvesting seeds than from logging.
Dyson Farming: How Britain's Richest Man Became Its Biggest Farmer
The vacuum cleaner billionaire quietly built England's largest farming operation and is proving that regenerative agriculture works at industrial scale.
White Oak Pastures: The Farm That Became Carbon Negative
A 6th-generation Georgia cattle farm transformed from conventional to regenerative practices, now sequestering more carbon than its cows emit.
Interface: How Fishing Nets Became the Future of Flooring
A $1B flooring company that transformed from environmental villain to pioneer by making carpets from ocean plastic and discarded fishing nets.